Walk, talk and be the brand. You are the brand. You are the walking, talking and silent salesperson. Whether you acknowledge it or not. What you say, how you carry yourself and how you dress does matter. Yes, even in 2016. Personal branding is your only unique ticket to being heard and seen. You can thank or curse social media for that. It does not matter if you are a stylist, a techie or the video editor, if you want people to take notice on how amazing you are, then that same attitude has to match outside.

People judge you. Yes its true, but you can change the perspective based on what you choose to wear and how you present yourself. Incorporating your personal brand into your style., may not be an easy task but a feasible execution with guidance and coaching from a personal stylist or brand coach.

Think of Yourself as a Brand

You are not Coca-cola and you are not Oprah. You can only be you. You really need to reach deep to really defy how you want to represent yourself to the world. It is never a permanent thing, so don't be scared to try something new and experiment. No one is asking you to be like anybody else.

What You Brand Says

It's best to take the time to sit down and think about the words that best describe your brand. Sexy, serious, eclectic, strong, smart? To best cut out what you think of yourself or what you want to hear yourself say. It is best to ask your closest friends and family what 3 words best describes you. This reality check can help you define your true self and making it work for you.

Be Your Best Self

Even the word unique seems overplayed. No one can even defy what unique really means, but you sure can be  yourself. Use your unique physical feature, skills and personality to your advantage. No one likes copy cats. Know your strengths and weaknesses, so you don't get yourself into sticky situations like a terrible romantic comedy film.

Have Fun, Be Confident

Incorporate what you love and have fun with it. Soon you will have a signature style that everyone will identify with you. A strong lip, colored rim glasses or a hat can make your personal brand a little more eccentric.  Make sure it appropriate to your complete brand. You may like Saturday night wrestling but don't wear a sweatband to work. Put your brand out there with confidence with open criticism and open to people who adore you. You can not please everyone and your aim is not to. Please yourself and attract the people you do want to work with. Your personal style should always be fun.




Model: Tami Williams
Elle France March 2016

Photographer: David Bellemere