Up Your Game, Up Your Brand with Guest Writing
14:06:00
I could easily write a post about what you can and not do when wanting to brand yourself online. How to maximize your SEO (Search Engine Optimization) and generating leads, check out here and here. You have read the content and adding another to do list in your life, that you will never get to do... is demotivating and just plain tiring.
So Let's get to the crust of things. You need time and money to let people know who you are. You need even more time to make people care and then you need patience to look after the people who care. They are the people that help you grow your business. Let's not forget that.
What do I need?
You need to get your ducks in a row and know who you are targeting and who your customers are. Cause if you say, your customer is anyone. You can stop reading right now and call a friend.
Knowing who your customer is will help you from diverting to all kinds of marketing efforts that will cost you time, effort and money. It will prevent you from opening up accounts with every social media account available on the world wide web, and starting a blog and talking about every topic that is currently trending under the sun. The truth is, you don't need everything, you need to just get to your customers.
Where are they?
I don't know. Did you not read the second part of the article? Call a friend buddy.
You can only hypothetically guess who all your customers are. Focus on who your ideal customer is, what they do, how they live, what they eat and where they shop. You fictional ideal customer, can be meticulously detailed to the very fragrance that they wear to the cute little curl on their mouths when they smile. Knowing that one personality and habitual characteristic can help you design an amazing service.
Now that you have designed an amazing service. You know exactly where they are. Where they are going and what they will buy. It's called research, baby! And since the world and the character you have described was not born yesterday ( I hope) Use the power of other people's hard work to get the word out.
Why?
The world was not built yesterday and the people you want to service are already at an age where they can make purchasing decisions and maybe even buy your product. So don't rebuild the love shack when you can just walk into a skyscraper and offer your business. There is one thing ever company needs...
Content .
If possible, leverage the power of other people's influence, Get the people who like, love or emoji your brand to share your story. Write and share your expertise, your passions, your insights, your philosophy's with other brands that have your customers. It is as simple as guest blogging or guest writing. One article, can get you leads and response faster that you could ever get on your own in a short space of time. Did I mention it's... Gratius. Guest blogging is can easily maximize your opportunity to be heard on a larger scale. But best be prepared and have a plan.
Make it good, make it fun, make it strategic.
"There is no such thing as a free lunch." - Milton Friedman
Model: Heather Kemesky
Stylist: Gro Curtis
Hair: Brent Lawler
Make-up: Stevie Huynh
Photographer: Blair Getz
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