Creativity is not something that spontaneously happens to you. Even though I would like it to combust out of no where. It is very unlikely to happen with out my brain getting a spark. A spark of an idea can get my mind racing into all kinds of things, ideas, feelings and illusions. I have to feel the idea inside of me to be able to create it into light. It is never as beautiful and phenomenal as it is in my mind, but the pure pleasure of trying to give birth to this idea is Sublime. There hence the true meaning of my blog.

Here are the ways I get my mind to spark an idea and the creation process with my favourite creatives.

1. I have one thing I know for sure that I want in my picture. It can be a pair of shoes, a brand, style of shoot or a dress. This is the beginning of the idea.

2. Write down words and or sentences what I feel, what I want to see, mood, colours, eat

3. Then I google search the words to find similar picture and history on the idea and past work on similar topics. There is nothing new under the sun anymore. Just more specific to the individual

4. As the word associations become more clear, I continue and look in Pinterest  and see other inspiration boards and start creating boards in that I find inspiring, desirable or spark some interest for the project I am about to start or I keep later into my other boards as inspirations.

5. Once I have identified what and how I want the picture to look I create my own story board. This mood board is like a story for me of visual ideas, object and sounds sometimes of the mood and look I would like to create in the photo shoot. This storyboard is then shared with all the creatives on the team as well as the model. The creative team may consist on a make up artist, hairstylist, stylist, art director, photographer and even a set designer.

6. The mood board is not set in gold. It is an organic exchange of ideas that acts as a guide for the creative process. It then easier to put into retrospective by the individual creative who have their own resources and knowledge that make the idea, strong, bold and personal. As they will also get to fall in love with the project and make their best effort to make the creative process cohesive and their best work yet.

7. Execution is getting the full team together on shoot day to make beautiful things happen. This work is a collaboration of specialist in their own field who put their own interpretation and skills together to make art.

8. With the help of edit and design an idea can be more that just a picture. It can become a story, an emotion or en experience for the user to enjoy, share or celebrate. We create because we exist to be surrounded by beauty.

9. Market it to how you want people to receive and perceive  the finished work. The communication and where it is communicated can be an added advantage to elevate the piece of work. Then we creatives, acknowledge, appreciate and move on to the next thing. You are only as good as your last work. Welcome to the world of consumption.